Is the Housing Market Shifting in South Placer? (Copy)

Written By Kelsea Espinoza

Roseville, Lincoln, Rocklin, & Loomis Real Estate Update – July 2025

The South Placer housing market is showing clear signs of a shift, with rising days on market and a surge in price reductions signaling new opportunities for buyers. Sellers can still win… but only with smart pricing, solid prep and a flexible game plan. Keep reading to understand why.

I’m sitting here looking at stats for the last 7 days, and I can confidently say that yes, there’s been a shift. These numbers come straight from South Placer (Roseville, Lincoln, Rocklin, and Loomis), but I’d bet neighboring markets are seeing something similar.

🍽 A Buyer’s Buffet

A whopping 113 new homes hit the market in just the past week! So yes, inventory is still strong and buyers have plenty of options. But what really caught my attention?

👉 108 price reductions.

This is where the real buffet begins. Sellers are adjusting to this real estate market reality, because homes that may have been initially overprice are now making a much-needed course correction. Basically, it's no longer a, “List it and watch the offers roll in,” kind of vibe.

📊 Market Momentum: Week-to-Week Stats

Let’s dig into a few side-by-side comparisons:


INSERT CHARTS HERE


So, what does this mean?

  • Homes are sitting longer before going pending.

  • Sellers are still getting close to asking price—usually after a price drop.


Translation? The shift is happening, but it’s more of a balancing act than a full-on buyer takeover.

🔁 What This Means for Sellers

This is your friendly-but-firm reminder that pricing matters more than ever right now.

  • Choose an agent who understands the current, evolving market (Hi, hello, it’s me).

  • Expect longer days on market, and plan accordingly.

  • Ask a mortgage professional about creative financing tools (like bridge loans that will allow you to buy before you sell).

  • Prep your home like you mean it: Think curb appeal, basic maintenance, and maybe even a pre-listing inspection to squash red flags early.


It’s not impossible to sell, but sellers may need to pivot their mindset. You might not have the upper hand anymore, and that’s okay, as long as you adapt.

🛍 What This Means for Buyers

You’ve got more choices, more negotiation power, and a front-row seat to a market in motion.

  • Price reductions help us identify motivated sellers.

  • More inventory means less pressure and more time to decide.

  • You can often get exactly what you want *if you’re smart about it.*


But WAIT. This doesn’t mean you get to go rogue and ask for a pony, a pool, and a paid vacation. We’re still in a tug-of-war market. And just because the rope is moving your direction doesn’t mean you’ve won the game.

A smart buyer always wins with strategy, not with wild demands. Offer accordingly.

🎯 Ready to Make a Move?

Thinking of selling? Let’s price it right from the start.

Looking to buy? I'll help you snag a price‑reduced, back‑on‑market gem.

South Placer’s market waits for no one… Let’s move!

Kelsea Espinoza
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Is the Housing Market Shifting in South Placer?